MAIO Swim

L*Space has launched a new luxury brand of swimwear, dubbed MAIO Swim(pronounced “My-Oh”), designed by the fabulous Monica Wise. The small collection consists of only mid-kinis and one-pieces and was created to fill a void in a swim market that they believe lacks stylish swimwear with a sophisticated twist. MAIO Swim by Monica Wise will debut alongside Wise’s newly created apparel line – The Collection (also available now!). With an emphasis in modestly cut swim, the MAIO Swim collection will include ultra-feminine cuts that pay homage to classic Esther Williams films of the 1950’s. Textured fabrics, corset tie backs, subtle hints of hardware, high-waisted briefs, molded underwire bra tops, and ruched detail will round out this new collection. MAIO Swim will target women who have outgrown the skimpy, trendy cuts and prints of Wise’s successful swim line, L*SPACE, but isn’t ready for the typical full coverage “mom-ish” suit quite yet. With the use of classic tailoring, customized accents, and contrasting detail, MAIO Swim will offer a range from complex to simplistic constructed swimwear. “The MAIO Swim by Monica Wise woman is an extension of the L*SPACE woman.” Wise explains. “She’s chic and feminine and looking for that same look, luxurious feel, and figure flattering style that L*SPACE is known for, but with a more sophisticated cut.” Wise easily transitions her knack for creating gorgeous bikinis to a more modest customer. “I created MAIO Swim by Monica Wise because I was noticing that one pieces were either overly sexy with bold cut-outs and skimpy cuts, or matronly with tons of fabric and very unflattering lines.” Wise continues. “I wanted to create something that catered to the woman who’s in-between these two styles and that is what MAIO Swim by Monica Wise is all about.”