By: Marisa on July 30, 2014
Now that Mercedes Benz Fashion Week Swim is over, we’re left to sort out all of the trends and runway rubble that determines the 2015 swimwear season. Despite being a hectic time in the industry, there are a few take-aways that we are dying to discuss, like for example how Mara Hoffman Swimwear was again, the talk of the town. Not only was the designer’s runway show absolutely stuffed to the brim with fashionistas, celebs, and style-enthusiasts, but the collection itself was amazing as always. So, we wanted to delve a bit deeper into who the designer behind these tribal chic, aztec-bohemian looks. When you think of the designer Mara Hoffman, what comes to mind first?
Feel good colors. Mara Hoffman is known as a designer who uses the brightest colors and pattern work that just oozes happiness and warmth. Stephanie Kennedy, a buyer at Revolve.com notes that it’s simply “feel good fashion”. As a fashion forward woman, why wouldn’t you want to wear a kaleidoscope of warm colors that will gain positive attention and bring out a level of positivity that you may not find with other brands.
It’s no surprise that Mara Hoffman grew up in New York, one of the mecca’s in design and cutting-edge fashion. Hoffman attended Parsons School of Design, one of the most prestigious design schools in the country. Hoffman started making hand-dyed pieces and selling them to consignment stores and shops to pay the bills over a decade ago. It was then that Hoffman got her big break when she was discovered by a “Sex and the City” costume designer who eventually placed a $5,000 order. After that twist of fate, Hoffman knew she had something, so she began selling pieces store-to-store, at times modelling the pieces herself.
Hoffman launched her collection, then called Circle, during New York Fashion Week in 2000, staging a drum circle instead of a runway show. It was this definitive break from the norm that garnered the attention of critics and other designers, who realized Mara Hoffman was a force to be reckoned with. She’s far from ordinary and colors outside of the fashion lines often.
After orders began streaming in from the 2000 show, Hoffman knew she needed to make adjustments to her hand-made designs. Hoffman said in an interview with LA Times, “”I realized there had to be an evolution if I was going to grow. I couldn’t keep hand-dyeing batiks and picking the wax bits out with my fingernails.”
So, she decided to switch gears and developed a brand new focus in spring 2006 that focused on a new design concept: prints. ”I stretched silk across a wood frame and hand-painted big green waves,” she recalled of her first print. This concept was soon imitated by many designers and retailers. Fast forward from hand-painted prints to computer designed geometric prints, Hoffman soon discovered this was her brand.
It wasn’t until 2008 that Mara Hoffman ventured into the swimwear scene. It was there that she became one of the biggest designers in the game, revolutionizing ethnic print swimwear, which soon became her signature. Switching to the swimsuit scene was a huge boost for Hoffman. She said about the move, “Ready-to-wear is a hard, super-saturated business with a lot of talented people making clothes. Swim gave me an opportunity to say something that not a lot of people were saying yet.”
Hoffman has a very whimsical take on her swimwear collections, with printed flutter tops and maxi dresses and cover ups, she became a quick trend setter in the swim industry. Celebrities like Jessica Simpson, Vanessa Hudgens, and even the infamous Kardashian family have been seen rocking a piece or two from Mara Hoffman’s swimsuit collection. The swimwear is so versatile, Hudgens even transformed the underwire top into a festival piece at Coachella Music Festival this past April.
Hoffman went on to describe how her two lines, ready-to-wear and swim became mutually exclusive with each other. “Swim helped define me and helped me create an identity for my ready-to-wear,” says Hoffman. “It was like, OK, I know this girl, I understand her now that I know what she’s wearing to the beach. The two collections hold hands. They are always talking to each other and inspiring each other.”
Sounds like a designer who is in tune with her audience. Check out our favorites from the Mara Hoffman 2015 swimwear collection, and all the behind-the-scenes action from Swim Week in Miami.
By: Marisa on July 23, 2014
Now that Mercedes Benz Swim Week is a wrap, we can sit down and organize our thoughts rather than be doing a thousand things at a time. Don't get me wrong, the events and the shows were an absolute blast, but it's nice to take some time out and actually focus on the 2015 swimwear trends that we're sure to see soon once the collections arrive. Animal Print Bikinis One of the top trend that you'll be seeing in the 2015 swimwear collections is the focus of animal prints. But this year it isn't necessarily the basic leopard or cheetah print that we saw in 2014. This year there is a focus on the actual animal's photo itself! Like this Mara Hoffman printed rashguard below. It takes the words "animal print" and transforms them into a completely different meaning. Animal print bikinis have a tribal, jungle flair that is sexy and fashionable. New ... read more!
By: Natalia on July 21, 2014
You heard it here first ladies: it's your Orchid Boutique exclusive on two of the hottest swimwear brands that have made a splash (quite literally) this Swim Week 2015 at the ultra chic Soho Beach Beach House on July 20, 2014. The 2015 collections of Lolli Swim and Acacia Swimwear were unveiled in a show fit for the Miami Beach scene; from the lavish hotel setting, the stylish attendees, and the runway suspended over the pool, we definitely felt the heat at this dual-show! Typical of Lolli Swim, we were anticipating seeing a lot of cheeky bow-back bottoms, candy-colored solids, and feminine silhouettes. For Acacia, we love the young brand's dedication to simply-sexy cuts, trendy prints, versatile solids, and strappy-caged detailing. But we were blown out of the water when their newest designs were strutted down the runway. Here is what you ladies can expect from Lolli Swim and Acacia's 2015 Collection! Enjoy! 1. Lolli - Classic Bows Let's face it: when you think of ... read more!
By: Marisa on July 21, 2014
Luckily enough, the rain stayed far away from Miami Beach during the debut of the 2015 AguaClara Swimwear collection for Mercedes Benz Fashion Week Swim. Part of a five designer show, AguaClara 2015 rounded out the designers to bring the heat that Miami craves. It was a packed house in the Cabana Grande, as the show kicked off around 6:30pm. Agua Clara Swimwear 2015 was the fashionable caboose of the show and we waited in anticipation of all the trends and highlights. AguaClara is sophisticated brand that combines the Andean and the Amazon with high couture. Agua Clara Swimwear is ethnic-rooted with natural elements that create a unique look for each piece. AguaClara is focused on nature, basing its inspiration on Peru, it’s country of origin. This season is full of AguaClara’s daring selection of animal prints that are showcased in natural and fantasy colors, as well as high definition digital prints ... read more!
By: Marisa on July 20, 2014
Normally, people equate Sundays with the end of a weekend that was all too short. Yet this weekend we equated Sunday with one of the hottest swimwear collections of the Mercedes Benz Fashion Week Swim-- Luli Fama 2015. Last year, this collection showcased some wild dancing before the show, but some phenomenal swimwear just after, which is why we couldn't' wait to see what this brand ad up it's sleeve. Let's just say, we were not even remotely disappointed one bit with the 2015 Luli Fama Swimwear collection. We saw some amazing trends showcased in this vibrant runway show. Some trends that we are sure with be splashed about the swimwear scene in 2015. Let's discuss some of the highlights of the Luli Fama Swimwear 2015 show: Mesh / Crochet Bikini One of the biggest trends from the 2015 Luli Fama collection, was crochet or mesh pieces. Crocheted detailing adds that extra ... read more!
By: Marisa on July 20, 2014
The Mikoh Swimwear 2015 collection was the talk of the town last night as they released their 2015 swimwear line at Mercedes Benz Fashion Week Swim. The brand debuted to a packed house, where even such high profile designers like Tori Praver had to stand at the back of the house to get a good glimpse. Just some quick history of the brand, Mikoh Swimwear is the collaboration of sister duo Oleema and Kalani Miller. Born and bred in the small beach town of San Clemente in Orange County, California, Oleema and Kalani grew up with the ocean in their backyard. Ths Mikoh Swimwear line is their statement on swimwear for the modern woman, inspired by a life spent in bikinis and oceans around the world. Oleema and Kalani were raised in a family of surfers, designers, and lovers of the sea. Both were encouraged to explore creativity and self-expression -- Oleema through ... read more!